Course overview

This course will provide a comprehensive understanding of how effective Marketing Communications can improve your business’s marketing success. Delegates will learn about the marketing communications process, digital and offline communication channels, messaging and ultimately how to prepare a marketing communications campaign plan.

Who should attend?

This course is designed for Business Directors, Senior Managers, Department Heads and Marketing Executives.

Course Content

• Understand the principals of Marketing Communications
• The differences between B2C and B2B marketing
• The elements of the marketing communication mix
• Marketing communication tools and how to use them
• Identify and profile your target audience
• Create and evaluate marketing communications campaign plan

Benefits for the individual

• Develop a thorough understanding in how to use marketing communications effectively for your business
• Achieve better results from your marketing communications activity
• Increase your confidence in preparing and executing successful marketing communications campaigns

Benefits for the organisation

• More knowledgeable and competent employees
• Improve customer engagement
• Greater ROI for your marketing budget

Duration

1 day

Course overview

This course will help you explore the responsibilities, challenges and opportunities for leaders. Focusing on improving your leadership style, this session will help you develop the knowledge and skills needed to lead more effectively in your organisation.

Who should attend?

This course is designed for new and experienced managers and leaders

Course content

• Understanding Leadership
• Leadership Styles
• Situational Leadership
• Organisational Culture
• Values and Behaviours
• Emotional Intelligence

Benefits for the individual

• Increased knowledge of leadership techniques
• Understanding your own strengths and weaknesses
• Confidence in your leadership role
• Better relationship with your team

Benefits for the organisation

• Motivated and informed employees
• Confident and inspired leaders
• Establish direction and alignment

Duration

1 day

Course overview

This course will help you understand the importance of managing performance and help you to translate strategic plans into day to day activities. Focusing on performance improvement, development and managing behaviour, this session will help you develop the knowledge and skills needed to improve the performance of your team.

Who should attend?

This course is designed for managers and leaders who have responsibility for performance measures and have performance management discussions

Course content

• Understanding and Assessing Performance Management
• Aligning Organisational Goals and Objectives
• Identifying and Agreeing Performance Objectives
• Giving and Receiving Feedback
• Coaching for Performance

Benefits for the individual

• Be able to clearly set specific targets
• Understand how to improve team performance
• Improve the way you give feedback to ensure improvement
• Explain the importance of individual goals and how they align to the organisation

Benefits for the organisation

• Ensure the organisation achieves its goals
• Increase profitability
• Increase employee engagement

Duration

1 day

Course overview

This course will help you understand the impact that change has on people and their emotions. Focusing on understanding why people find change so difficult and how to overcome their resistance, this session will help you develop the key skills and knowledge needed to successfully manage people in a period of change.

Who should attend?

This course is designed for managers and leaders who are responsible for implementing change

Course content

• Understand the need for change and the emotional stages that follow change
• Communicating change
• Recognising how to enable and facilitate change effectively
• Identify the key stages to successful change
• Improve your ability to influence others through language and communication

Benefits for the individual

• Understand the change process
• Increased knowledge of reactions to change
• Deal with resistance effectively
• Better relationship with your team

Benefits for the organisation

• Effective communication in times of change
• Increased organisational effectiveness
• Improved employee engagement

Duration

1 day

Course overview

This course will help you explore what motivates people and drives their behaviours. Focusing on the factors that affect performance and motivation in the work place, this session will help you recognise the needs of individuals and develop the knowledge and skills needed to get the best out of them.

Who should attend?

This course is designed for all team leaders, managers and leaders who have responsibility for motivating others

Course content

• Understand what drives behaviours
• Explore core values and how they may affect ours and others behaviours
• Recognise how managing in an individual way increases engagement
• Identify ways to motivate through language and behaviour

Benefits for the individual

• Increased knowledge of motivational techniques
• A more productive and fulfilled team
• Achieve team objectives
• Better relationship with your team

Benefits for the organisation

• Motivated employees
• Increase in productivity
• Improve employee engagement

Duration

1 day

Course overview

This course will help you to plan and conduct different types of meetings effectively. Focusing on understanding the importance of an agenda and objectives of meetings, this session will help you develop the skills needed to run interactive and productive meetings that attendees will find valuable.

Who should attend?

This course is designed for anyone who is required to lead or chair meetings

Course content

• Identify different types of meetings
• Explain the purpose and objectives of a meeting
• Understand how to prepare effectively for a meeting
• Identify the importance interpersonal skills needed to manage successful meetings
• Evaluate your own ability to chair/lead a meeting
• Identify areas for development in own performance when managing meetings

Benefits for the individual

• Be able to plan meetings more effectively
• Improve assertiveness in meetings
• Save time and increase productivity in meetings
• Evaluate own ability to lead a meeting

Benefits for the organisation

• Reduce costs and improve efficiency
• Avoid time wasting
• Increase productivity

Duration

1 day

Course summary

This course will help you develop the behaviours required to be a successful Manager. Focusing on performance improvement, development and managing behaviour, this session will help you develop the knowledge and skills needed to improve the performance of yourself and your team. 

Who should attend?

This course is designed for all team leaders, supervisors and managers who have responsibility for line management. 

Course content

• Understand the management role
• Influence others through understanding and communication
• Team building
• Employee engagement
• Core values and motivation
• Managing performance
• Giving and receiving feedback
• Understanding conflict

Benefits for the individual

• Improve how you manage yourself and others
• Improved relationships in the workplace
• Better relationship with your team

Benefits for the organisation

• Increased productivity
• Increased employee engagement
• Reduced staff turnover

Duration

2 days

Course summary

This course will help you explore the responsibilities, challenges and opportunities for leaders. Focusing on improving your leadership style, this session will help you develop the knowledge and skills required to engage with, motivate and persuade people to 'buy-in' to a vision, objective or goal. 

Who should attend?

This course is designed for new and experienced senior managers and leaders 

Course content

• Understanding Leadership
• Leadership Styles
• Emotional Intelligence
• Conflict Management
• Managing Performance
• Managing Efficiency & Effectiveness
• Reviewing & Appraising Staff
• Leading Teams
• Establishing Trust

Benefits for the individual

• Increased knowledge of leadership techniques
• Understanding your own strengths and weaknesses
• Better relationship with your team

Benefits for the organisation

• Increased productivity and engagement
• Confident and inspired leaders
• Established direction and alignment 

Duration

2 days

Course summary

This course will help you build confidence and understand the principles of adult learning. Focusing on planning and delivering effective training sessions, this practical and structured course will give you the knowledge and skills needed to be a successful trainer

Who should attend?

This course is designed for anyone who is involved in delivering training

Course content

• Why training Matters
• Identifying Training Needs
• The Key Elements of Effective Training
• Using Appropriate Training Techniques
• Learning Styles
• Designing Training Activities
• Creating and Structuring a Training Session
• Delivering a Training Session
• Evaluating Effectiveness of Training
• Practical Presentations

Benefits for the individual

• Identify training needs for individuals and teams
• Improve your ability to train more effectively
• Understand different learning styles and activities
• Deliver training and make presentations confidently

Benefits for the organisation

• Effective and skilled Trainers
• Confident and knowledgeable employees
• Improved efficiency and effectiveness
• Be recognised as a high quality organisation by investing in your people 

Duration

2 days

Course summary

This course is designed to help you understand how to feel more fulfilled in everything you do. Focusing on positivity and stress management, it aims to help you understand the behaviours required to help you achieve more and get the results you are after.

Who should attend?

This course is designed for anyone who wants to improve their quality of life.

Course content

• What causes happiness?
• Minimising stress
• Benefits of sleep
• Importance of kindness
• Effects of self-control

Benefits for the individual

• Understand what makes you happy
• Feel more relaxed and engaged
• Make better decisions

Benefits for the organisation

• Improve employee engagement
• Increase productivity
• Reduce absence

Duration

1 day

Course summary

This course introduces coaching and mentoring to enable team leaders and managers to train, develop and support the modern apprentice. Focusing on coaching, motivation, communication and feedback, this practical workshop will increase confidence and develop the knowledge and skills needed to support young apprentices in the workplace.

 Who should attend?

Anyone with the responsibility for apprentices and their development.

People who are delivering training to apprentices.

 Course content

• Understand your role in supporting young apprentices in the workplace
• Recognise how to use coaching and mentoring to develop and support apprentices
• Structure and plan a coaching and mentoring session
• Practice the skills required of a coach and mentor
• Improve your ability to influence your apprentice through understanding and communication
• How to understand your own and your apprentice’s emotions
• Effective Performance Management
• Giving Meaningful Feedback

 Benefits for the individual

• Improve your ability to develop apprentices and help them reach their potential
• Build on leadership and management skills
• Develop skills in working with different levels of ability, confidence and motivation

  Benefits for the organisation

• Apprentices are supported and developed to enable them to perform more efficiently and effectively
• Coaching and Mentoring can be utilised across all levels of staff
• Build co-operation and teamwork throughout the organisation

 Duration

2 days