Social Media Manager

If you have creative flair and understand how engaging multimedia content can be used in marketing, then a career as a social media manager may be for you

Your overall purpose as a social media manager will be to lead an organisation's social media strategy in order to boost visibility and customer and client engagement. This typically involves managing an organisation's online presence by developing a strategy, producing good content, analysing usage data, facilitating customer service and managing projects and campaigns.

Social media management can be a distinct role in larger organisations and is sometimes known as social media coordination. In small and medium-sized companies, the role may be combined with other marketing and communications responsibilities. In agencies the term social media account manager is often used.

Find out more information at The National Careers Service